武学凤;张雅燕;

• 1:江西农业大学经济管理学院

摘要：

通过对江苏省354户蔬菜种植农户进行问卷调查获取第一手的数据,运用经济计量模型方法对菜农参与"农超对接"意愿的影响因素进行了有效分析。得出以下几个研究结论:户主文化程度、政策认知度、风险态度、经营规模、专用设施投入、生产集中度、市场销售情况、距市场远近和政府政策支持力度变量对参与意愿影响显著,其中除户主风险态度和市场销售情况作用力方向为负,其余均为正向影响作用,但各变量影响力大小存在差异。

关键词： 菜农;“农超对接”;参与意愿;影响因素

Abstract: This article,using the econometric model method and first-hand data from the questionnaire survey of 354 vegetable farmers of Jiangsu Province,analyzed factors influencing vegetable growers' willingness to participate in "super agricultural docking." The survey indicated that variables including householders' education,policy awareness,risk attitude,business scale,special facilities,concentration of production,market sales,distance from the market and government policy support all have significant effect on farmers' participation willingness and that householders' risk attitude and marketing direction of force is of negative effect while the rest variables are positive of varying effect.

Keywords: vegetable grower;"super-agricultural docking";willingness;influence factors

基金项目: 教育部人文社科青年基金项目(11YJCZH236)

通讯作者:

Email:

参考文献：

• [1]胡定寰.“农超对接”怎样做[M].北京:中国农业科学技术出版社,2010(8):139.
• [2]Matthew Warning,Wendy Soo Hoo.The impact of contract farming on income distribution:Theory and evidence[C].West-ern Economics Association International Annual Meetings,2000:121-133.
• [3]Matthew Warning,Nigel key.The social performance and distributional consequences of contract faming:an equilibrium a-nalysis of the arachide de bouche program in Senegal[J].Word Development,2002,30(2):255-263.
• [4]郭锦墉,冷小黒.农户合作意愿的影响因素——基于江西省1085户农户的实证调查[J].江西农业大学学报:社会科学版,2006(4):1-5.
• [5]祝宏辉,王秀清.新疆番茄产业中农户参与订单农业影响因素分析[J].中国农村经济,2007(7):67-75.
• [6]Lajili,Kaouthar.Farmer’s preferences for crop contract[J].Journal of Agricultural and Resource Economics,1997,83,(2):264-280.
• [7]卢昆.农户特征对其订单参与决策影响的实证分析[J].社会科学家,2009(11):45-48.
• [8]张美珍,陈冲,李录堂.农民参与新型专业合作社影响因素分析[J].商业研究,2010(2):146-148.
• [9]郭红东,陈敏.农户参与专业合作社的意愿及影响因素[J].商业研究,2010(6):168-171.
• [10]Rehber,Erkan.Vertical coordination in the agro-food industry and contract farming:A comparative study of Turkey andthe USA[J].Food Marketing Policy Center Research,University of Connecticut,2000:52-55.
• [11]石敏俊,金少胜.中国农民需要合作组织吗——沿海地区农户参加农民合作组织意向研究[J].浙江大学学报:人文社科版,2004(5):35-43.
• [12]Eaton,Charles,Shepherd.Andrew,contract farming partnerships for growth[M].FAO Agricultural Services Bulletin,2001:145.
• [13]张广胜,周娟,周密.农民对专业合作社需求的影响因素分析——基于沈阳市200个村的调查[J].农业经济问题,2007(11):68-73.
• [14]Jeffrey Wooldridge.横截面与面板数据的经济计量分析[M].王玉忠译.北京:中国人民大学出版社,2007(6):362-363.
• [15]赵群.超市发展对蔬菜和水果种植农户收入影响的研究——以湖北省蔬菜水果种植农户为例[D].北京:中国农业科学院,2009.